Hype60+ is a group of marketers who propagate a positive image of the 60+.

Population aging, with its high growth rates, brings new challenges to and opportunity for all of us.

The 60+ are the new “hypes”.

They are the ones that will revolutionize several segments and also many marketing concepts in the coming decades. It will be timely and necessary to review products, services, points of sale, research and especially communication.

Understanding the importance, behavior, desires and needs of “olders” becomes emerging for companies and marketers.

Nice to meet you, we are HYPE 60+!

It is our purpose to know how to listen and give a voice to the 60+.

We want to engage with brands, products and services, actions and collaborations aimed at the real concept of longevity. Protagonist longevity, Intergenerational, inclusive and full of self-esteem, usefulness and value.