Forbes Under 30, Layla Vallias is a cofounder at Hype50+, a marketing consultancy agency specialized in the senior consumer and former Director of Aging2.0 São Paulo, global organization that helps entrepreneurs that are solving aging challenges around the globe. Marketing expert, Layla has a Digital Marketing Certificate from NYU and has worked at the Product Development team at Endeavor Brasil. In 2021, was also chosen to be a part of Fundação Lemann's Leader Network.