At Human Kinetics, our mission is to increase the knowledge, enhance the performance, and improve the health and fitness of all people around the globe by developing and delivering authoritative information about physical activity and sport. To excel at this mission, we have built our business on four pillars: expertise, partnerships, service, and process.

Ownership in our work and respect for our staff and customers provide the foundation of a culture that embodies shared commitment to success. How we conduct our business sets us apart from companies that might offer similar products. HK is employee-owned under a U.S. Employee Stock Ownership Program. We are committed to remaining independent and sustaining our mission of serving the physical activity field. All staff members contribute to our growth by taking initiative, being accountable for their actions, and actively participating in the development of the company.