Key points from article :
Arivale aspired to pioneer the field of scientific wellness, combining genetic testing with personal coaching to improve the health of its members.
Raised more than $50 million in funding, employed 120 people, and served about 5,000 members over the life of its program.
Closed its doors in 2019, citing significant business headwinds, including the high costs of customer acquisition and genetic testing.
It also grappled with societal challenges, including the reluctance of Americans to invest in their health despite success stories.
In hindsight, CEO Clayton Lewis said he would have changed the way the company rolled out and priced its service.
Lewis said the company tried extraordinary ways to get people to join Arivale but could not find a path to actually make that work as a viable business.
Despite the startup’s challenges, it was able to bring ~20% of customers with prediabetic or heart disease indicators to within a normal range in six months.
