We are a team of scientists, coaches and athletes who have taken part in competitions, races, and programmes designed to test the limits of human performance. We are fascinated by resilience - what enables people repeatedly overcome challenges that others previously thought impossible. We design category-defining nutrition products that meaningfully and sustainably enhance mental and physical performance.

We are currently focusing our work to support first responders, crisis response teams, refugees and people impacted by the war in Ukraine. We are actively seeking commercial partners and sponsors to underwrite production of emergency survival rations to be sent to the region through an established network that means every part of any donation goes into making product with the minimal loss to intermediaries, charities or 3rd parties that may profit from the situation.