Max is Founder and Managing Director of Prime Fifty Ltd, a start up Company aimed at the health and wellbeing of the over 50s. Its focus is both on targeted nutritional supplements that have been formulated specifically for the needs of the over 50s metabolism, together with exercise, which in combination can make a significant difference to the quality of life of the over 50s.
He qualified to Doctorate level in amino acid and anti-biotic chemistry, and has worked in a number of Blue Chip Companies, including Procter & Gamble, Reckitt Benckiser and Jeyes.
He had held positions of Global R&D Director at Reckitt, then served on the Board of Jeyes as their Chief Innovation Officer, looking after Marketing, R&D, Quality and Regulatory. Then he moved into the field of sports nutrition at PhD Nutrition Ltd, based In Hull as the Managing Director.