Key points from article :
Supplement firm FutureYou Cambridge are to acquire fellow UK nutritional company Prime Fifty.
Prime Fifty’s founder Dr Max Gowland will join the team in Cambridge as the new Chief Scientific Officer.
"..Confident that prime fifty is in very good hands and ready for its new chapter" - Dr. Gowland.
He will also continue to present the products on QVC television.
Prime Fifty currently offers a range of products tailored to the needs of the over 50s.
Prime Fifty products will be marketed alongside the company’s nutritional and well-being lines.
“Because the ageing gut is less effective in terms of absorption, the products have also been developed to aid bioavailability".
