Lynne is co-founder and Director of VOICE and COO at the UK National Innovation Centre for Ageing (NICA). VOICE is an international organisation established to harness the immense experience, skills and insights of the public to facilitate a cross generational dialogue on healthy ageing.

Lynne has extensive experience in research on ageing and demographic change, market and trend analysis, examining consumer needs and behaviour and a particular interest in co design and commercialisation of products and services for longevity economies.

She has worked extensively with commercial organisations and policy makers across government, as well as with local authorities and NHS Trusts and is a Trustee of the Lewy Body Dementia Society.