My name is Keren Etkin, I’m a Gerontologist by training and a tech enthusiast by nature.

After getting a B.Sc in life sciences, I decided to pivot and study for a master’s degree in gerontology.

I’ve been working with older adults for almost a decade and was employee #1 at Intuition Robotics – the startup behind ElliQ, the world’s first social robot designed with and for older adults.

I started working in tech (and writing about AgeTech) because technology is such a key component in our lives, and I firmly believe older adults should be included and taken into consideration when new products are developed.