When I woke up in a hospital bed on the night of March 20th, 2011, my desperation became my inspiration to create Alitura. I had been struck by a series of large vehicles while crossing a busy street. I had a collapsed lung, seven broken ribs and a severe compound fracture of my jaw, which was broken in five places.As someone who has always made a living based upon my appearance (modeling & acting) and the execution of demanding physical tasks as a Division 1 athlete (baseball), the outcome of this incident had far-reaching implications. I recognized that I had the power to choose, as we all do when faced with stressful events, and I was determined to bounce back even stronger.

I was inspired and told myself that what I put in will be what I get out and I knew I had to take the ordinary and make it extraordinary. By approaching my problem from a nutritional perspective, I rebuilt myself and was back on a runway in a mere 7 weeks. I attacked my injuries both from the inside and outside.