Key points from article :
The UK government has confirmed that a ban on junk food advertisements before 9 p.m. will take effect on 1 October 2025. This move aims to tackle childhood obesity by limiting children's exposure to unhealthy food and drink advertising. In addition to this, the Labour Party will enforce a total ban on paid-for online junk food ads and restrict the sale of high-caffeine energy drinks to under-16s. These measures were part of Labour's general election manifesto, emphasizing the importance of improving children's health.
Health Minister Andrew Gwynne highlighted that these restrictions provide clarity for businesses and will address the problem of childhood obesity directly. He noted that evidence shows exposure to unhealthy food advertising can influence children's dietary preferences from an early age.
The Royal Society for Public Health (RSPH) welcomed the advertising ban, calling it a "welcome step" toward ensuring healthier futures for children. Simon Dixon, head of policy at RSPH, emphasized that childhood nutrition is crucial for long-term health improvements.
Further guidance will be issued to clarify which products are subject to these restrictions. Foods and drinks high in fat, salt, or sugar (HFSS) are the primary targets, but some items, such as baby formula and medicinal drinks, will be exempt. The government also plans a short consultation to clarify how these restrictions will apply to Internet Protocol Television (IPTV).
The health charity Impact on Urban Health also supported the restrictions, urging the government to extend the ban to junk food ads on public transport, streets, and social media, where children are frequently exposed to unhealthy options. This coordinated effort aims to reduce obesity rates and improve public health, especially among children.
