Key points from article :
When it comes to Longevity marketing there are clear, evidence-based claims and claims based on a single patient.
Oliver Zolman, founder of 20one Consulting, came up with a draft checklist for ethical marketing.
Check-points that Longevity marketers might consider:
Writing the species, study type and exact population;
For mouse and other lifespan studies, is it inbred/outbred, wild type/short-lived, median and max lifespan of the control group;
Exact population of the product or service is for;
Dose & outcomes to measure;
False, misleading statements on measuring biological age.
Zolman developed his own framework of longevity therapies:
Level 1 - good evidence and increases average lifespan by over five years for 95% of people.
Level 2 - less than five years’ evidence of increasing average lifespan.
Level 3 - experimental things, which aren’t proven but have evidence on improving maximum lifespan.
“Three things to provide when making a health claim: PICOTS structure, safety and efficacy markers.”
