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Activewear brand Lorna Jane makes 'anti-virus' claims: taken to court


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Activewear brand Lorna Jane is being taken to court over claims its clothes could stop the spread of Covid-19.

Claimed its clothes were sprayed with an "anti-virus" substance called LJ Shield.

Used the tag "Cure for the Spread of COVID-19? Lorna Jane Thinks So".

Australian Competition and Consumer Commission (ACCC) launched federal court action against the firm.

Claims were made at a time when there were fears of a second wave in Australia.

Therapeutic Goods Administration (TGA) also fined them £22,600 for failing to seek its approval prior to making certain claims in July.

ACCC added that most of the claims were removed in mid-July but tags on clothing continued until November.

"We are not saying LJ Shield will stop you coming into contact with bacteria, we are saying LJ Shield is an added protection like hand sanitiser but for the clothes you wear." - Spokesperson, Lorna Jane.

Such claims made by trusted companies without a scientific basis mislead the public

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Australian Competition and Consumer Commission

Commonwealth statutory authority whose role is to enforce the Competition and Consumer Act 2010

Lorna Jane

Manufacturer and retailer of women's activewear