WAOW TV-9, based in Wausau, Wisconsin, first broadcast on May 7, 1965, under Mid-Continent Broadcasting. Its inaugural program was a baseball game between the Chicago White Sox and Minnesota Twins. The site provides local news coverage, weather updates, and sports for the central Wisconsin region. WAOW also covers national and international news, often through partnerships with news agencies like the Associated Press and CNN. The station is owned by Allen Media LLC, a subsidiary of Entertainment Studios, and has been in operation since 1965. It is known for its high credibility and factual reporting. Over the years, WAOW has undergone several ownership changes, with key milestones in 1974 and 1985 that expanded its coverage. In 2021, Allen Media Broadcasting acquired WAOW from Quincy Media.