Patrick Holford, is a pioneer in health and nutrition, known for his expertise in mental health. Patrick, founder and CEO of the charity, also serves as the voluntary director of the Alzheimer’s Prevention Project. A prominent media spokesperson, he has authored over 36 books, including bestsellers like The Optimum Nutrition Bible and Optimum Nutrition for the Mind, with millions of copies sold in over 30 languages. He runs the 100% Health Club, offering members personalized nutrition plans, exclusive content, and discounts on books, events, and supplements. Patrick also hosts seminars and events worldwide, sharing insights on how nutrition can improve various health conditions through his short video series.