Noora is building value-based innovations and startups in her position as managing partner at Impact Hub Bern and as board member of Impact Hub Switzerland. Impact Hubs worldwide are the largest network and platform for impact driven entrepreneurs. In Circular Economy Transition program Noora is driving a transformation into the circular economy in Switzerland. She focuses on building businesses which combine long-term financial success with a positive impact on our society and environment. In her PhD she specialized in corporate innovation and entrepreneurship. In her work Noora is taking a holistic perspective combining coaching and program design with facilitating innovation.