Memrica Prompt helps people live well with memory problems, from the moment a worry starts through to the early stage of dementia. The aim is to reduce the fear of forgetting, improve confidence and prolong independence to delay the need for extensive and expensive care. The app is a platform for users to store their own content and reminders; it uses natural language, machine learning and contextual computing to emulate how memory works, by providing context around people, places and events when its most needed.