Emergency Excellence was founded in response to the 2006 Institute of Medicine report “Hospital-Based Emergency Care: At the Breaking Point”. The report exposed the nation’s under-performing emergency care system and charged emergency medicine leaders to improve quality and performance. Emergency Excellence has been focused on doing exactly that ever since. Emergency Excellence’s founder and CEO, Dr. Mark Reiter MD MBA, is an accomplished emergency physician leader, most recently serving as the President of the American Academy of Emergency Medicine (AAEM).