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Google acquires the Canadian smart glasses company North


Key points from article :

Google has bought North, a Canadian company that specialized in smart glasses called Focals.

Focals contained a processor, battery and Bluetooth module in the arms of the frame.

Had a holographic display that allowed wearers to see notifications or even call a taxi.

Google's previous attempts to capture the market with Google Glass was unsuccessful.

Aims to broaden their efforts to build helpful devices and services with North’s technical expertise.

Many tech giants are competing to dominate the mass market for smart glasses

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Technology company that specializes in Internet-related services and products.


This company that produced advanced smart glasses was acquired by Google in 2020

Company Representative

Senior Vice-President of Devices and Services at Google