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Google acquires the Canadian smart glasses company North

Many tech giants are competing to dominate the mass market for smart glasses

01-Jul-2020

Key points from article :

Google has bought North, a Canadian company that specialized in smart glasses called Focals.

Focals contained a processor, battery and Bluetooth module in the arms of the frame.

Had a holographic display that allowed wearers to see notifications or even call a taxi.

Google's previous attempts to capture the market with Google Glass was unsuccessful.

Aims to broaden their efforts to build helpful devices and services with North’s technical expertise.

Mentioned in this article:

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Google

Technology company that specializes in Internet-related services and products.

North

This company that produced advanced smart glasses was acquired by Google in 2020

Rick Osterloh

Senior Vice-President of Devices and Services at Google

Topics mentioned on this page:
Vision (augmentation), Investments