Joanna Peña-Bickley, a design engineer, is known as the mother of Cognitive Experience Design and a pioneer in generative A.I. She is propelled by multidisciplinary acumen in research, design, technology and business.  Her dedication to lifelong learning and insatiable curiosity has produced 150+ enduring, market making products and smart experiences for the Ai era.

Joanna’s award-winning hand has galvanized earth's most recognized brands and companies, such as IBM, Land Rover, L'Oréal, Sephora, American Express, Boeing, NASA, MTV, Pepsi and Jay Z, to imagine and launch transformational inventions, products and services with a philosophy of radical collaboration and remarkable craft. Whether creating one of the first streaming video players that changed the delivery of live news for ABC, designing the first banking app on the Apple Watch for Citibank, reinventing the connected car as a smart mobility platform for General Motors, inventing new A.I. powered Alexa Devices at Amazon, or reimagining the way world moves goods for Uber, Joanna’s customer obsession and tenacious creativity delivers business results.