Game-changing spice based non-alcoholic drink
Guardian - 07-Aug-2019Seedlip is served in more than 7,500 outlets, including more than 300 Michelin-starred restaurants
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Founder & CEO at Seedlip & Æcorn Aperitifs
Ben Branson is an inventor, entrepreneur and naturalist. In 2015 he founded Seedlip, the world’s first & world’s no.1 distilled non-alcoholic spirits brand. An invention he successfully took from his kitchen to 35 countries and the world’s best bars, restaurants, hotels and retailers in less than 4 years before selling a majority stake to the world’s biggest premium spirits company Diageo.
With an industry respected branding and design guru father and 320 years of farming on his mother’s side Ben spent his career in the design industry working with brands like Nike, Moet & Chandon, Innocent, Farrow & Ball.
In 2013 Ben was researching more ingredients to grow at home which led him to a book of herbal remedies “The Art of Distillation” – published in 1651. He began experimenting with a small copper still and herbs from his garden and over 2 years the opportunity to solve the dilemma of ‘what do you drink when you’re not drinking alcohol’ was revealed. Almost as if his life’s path had led him to this point, Ben married his family’s farming heritage and branding prowess to create Seedlip and a new category now worth over $1bn.
Visit website: https://www.seedlipdrinks.com/en-gb/journal/six-with-seedlip-ben-branson-founder-of-seedlip/
Details last updated 23-Nov-2019
Seedlip is served in more than 7,500 outlets, including more than 300 Michelin-starred restaurants