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L’Oréal has introduced a new skin analysis tool, the Cell BioPrint, which aims to offer users personalized insights into their skin's ageing process and how it reacts to different cosmetic ingredients. This device, which analyzes a sample from a facial tape strip, is designed to help users address skincare concerns proactively rather than reactively, offering predictions about potential issues before they become visible.
Developed in partnership with the Korean start-up NanoEnTek, the Cell BioPrint works alongside L'Oréal’s existing Skin Connect device, which uses AI to analyse photos of the skin. This combination allows for a comprehensive analysis that provides personalized recommendations based on biomarkers.
The tool is part of a broader trend in the skincare industry, which has seen significant growth as consumers increasingly seek more information about their skin. The system will be piloted in select L’Oréal stores in Asia in 2025, allowing the company to gather data on how well the technology can meet consumer demand for personalized skincare.
L’Oréal’s innovation reflects its commitment to combining cutting-edge technology with its long-standing expertise in skin science. The company aims to help consumers take a more informed and proactive approach to skincare, with the ultimate goal of improving skin health and longevity.