Sadia H. Zapp is the Managing Director of Communications and Content at the Breast Cancer Research Foundation (BCRF), a role she’s held since 2015 after a career spanning NYU Medical Center, Mount Sinai’s palliative care communications, and New York Restoration Project. Her advocacy became deeply personal when, at age 36, she was diagnosed with hormone‑positive, HER2‑negative breast cancer—an experience that transformed her professional mission into a lived commitment to patient-centred communication and early detection awareness.