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A new Bloomberg report reveals that Oura Health Oy, the Finnish company behind the popular Oura health and fitness ring, is raising $875 million in a Series E funding round, valuing it at roughly $10.9 billion. This marks a massive leap from its previous $5 billion valuation in December 2024, signalling strong investor confidence in the company’s expanding global footprint and growing consumer base. The funding round, expected to close by the end of the month, could even exceed $900 million if investor interest continues.
Oura has now sold 5.5 million rings, more than doubling its sales since mid-2024. The company’s revenue trajectory is equally impressive, with projected earnings of over $1 billion in 2025—twice last year’s total—and expected to surpass $1.5 billion by 2026. These numbers underscore Oura’s rapid rise from a niche wellness tech brand to one of the world’s most valuable wearable technology companies.
The funding will primarily go toward scaling production, international expansion, and new product development. Oura aims to maintain its lead in the smart wearable market by enhancing the ring’s capabilities in sleep tracking, health monitoring, and integration with broader digital health ecosystems.
Much of Oura’s recent success has been attributed to a surge in female consumers, a growing retail presence, and purchases through health savings accounts. Its push into new global markets has also helped solidify its status as a mainstream health tech player, bridging the gap between wellness gadgets and medical-grade health monitoring tools.
