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The British Society for Research on Ageing (BSRA) has announced Sally Bird as its new Chief Executive. Starting in October 2024, Bird will lead the organisation in a part-time capacity, bringing a wealth of experience in the charity sector and a personal commitment to advancing research on healthy ageing.
Bird’s eclectic career spans roles in adoption and fostering, leading a regeneration charity’s educational initiative in London, and a decade-long career as a translator in France. Her work reflects a longstanding passion for charitable endeavours and public engagement.
In her new role, Bird aims to expand BSRA’s membership, enhance public awareness of ageing research, and increase funding for scientific studies. Highlighting the societal and personal significance of the research, Bird said, "The BSRA is ideally positioned to contribute to the debate around ageing well and improving human healthspan."
The BSRA, established in the 1930s, is the world’s oldest society devoted to ageing research. It supports scientists, educates the public, advocates for funding, and collaborates with policymakers to advance understanding of biological ageing.