The Global Centre for Modern Ageing (GCMA) is not-for-profit and our purpose is to improve  the lives of older people.

Through advocacy, market development, partnerships, research and learning, we help organisations and individuals to devise, build and commercialise products and services that allow older people to live and age well. 

We have deep expertise in end-user experience research, which brings fresh, evidence-based insights to the Ageing Well industry. 

Our internationally accredited, award-winning Living Laboratory is a leading, real-time test facility that allows organisations to invent and trial products and services in a simulated ‘real-life’ environment. It produces best-in-class research outcomes to help improve the lives of older people.