I’m Alex Azoury, the CEO and Founder of Home Grounds, a resource blog for coffee enthusiasts.

I didn’t know what affiliate marketing was initially because my only goal was to deliver quality content to fellow coffee enthusiasts. However, the instant I learned I can monetize what I’m doing was a light bulb moment that I should do it full-time.

Since coffee is a passion of mine, creating and producing content that helps people worldwide helps motivate me to continue what I’m doing. That said, it is best for new affiliate marketers to focus on an area they are passionate about because it helps keep motivation levels at optimum ranges.