Marco Viceconti is full professor of Computational Biomechanics in the department of Industrial Engineering of the Alma Mater Studiorum – University of Bologna, and Director of the Medical Technology Lab of the Rizzoli Orthopaedic Institute. He is visiting professor at the University of Sheffield, UK, where he founded and led for seven years the prestigious Insigneo Institute for in silico Medicine. Prof Viceconti is an expert of neuromusculoskeletal biomechanics in general, and in particular in the use of subject-specific modelling to support the medical decision. He is one of 25 members of the World Council of Biomechanics. Prof Viceconti is one of the key figures in the in silico medicine international community: he founded the VPH Institute, an international no-profit organisation that coordinates this research community, and drove the creation of the Avicenna Alliance, which represent the biomedical industry interests in this domain. He is a Fellow of the UK Royal Academy of Engineering.