Katri Lehtovaara is a Communications and Sustainability Specialist at University of Jyväskylä with a strong background in strategic communication and a deep passion for sustainability. With a natural scientist’s mindset and recent academic training in sustainability, she focuses on helping businesses and organizations make informed, responsible decisions. Her expertise spans sustainability consultancy, reporting, communication, and responsible marketing, with a particular interest in promoting sustainable consumption and consumer behavior. Dedicated to raising awareness and empowering both organizations and individuals, she strives to drive meaningful change through effective communication and advocacy for responsible practices.