Eat Just, Inc. (the makers of Just Egg) is a San Francisco–based food tech company founded in 2011 by Josh Tetrick and Josh Balk. Their mission centers on creating a more sustainable and humane food system by developing plant-based alternatives to animal products, with Just Egg—the mung-bean-based substitute for scrambled eggs—being their most celebrated innovation. The brand champions environmental benefits such as dramatic reductions in land use, water consumption, and carbon emissions compared to conventional eggs. Despite being a processed product with a longer ingredient list than chicken eggs, Just Egg offers similar protein content, zero cholesterol, and less saturated fat, catering to vegans, allergy-prone consumers, and those interested in nutrient-conscious, planet-friendly choices.