After collaborating with Bite Back in her previous role at the Obesity Health Alliance (OHA), Caroline saw the power of youth voices to get political attention. Before the OHA she worked on the Department of Health's first childhood obesity plan, and led various campaigns for Cancer Research UK. "The incessant bombardment of marketing glorifies and normalises unhealthy food for every possible eating occasion," she says. "Healthy food should be accessible, affordable and rightly recognised as delicious.