Babson Diagnostics is a health-technology company based in Austin, Texas, focused on making routine blood testing easier, more comfortable, and more affordable for everyday people. Instead of relying on the usual arm-needle blood draws that many people find stressful, the company has spent years developing methods that use just a tiny drop of blood from the fingertip for many common tests. Their goal is to let people get important health checks at familiar places like local pharmacies rather than specialized labs.

The company works closely with leading medical technology partners, including BD (Becton, Dickinson and Company) and Siemens Healthineers, to create devices and testing systems that collect small, high-quality samples without the need for trained phlebotomists. Babson’s approach combines fingertip collection tools with its own sample-processing technologies, allowing capillary samples to be analyzed with the accuracy expected from traditional blood tests.

Babson also built a full clinical laboratory in Austin where all samples are processed. Their system, offered through the BetterWay testing service, is meant to give people a friendlier and more convenient experience, especially those who dislike needles or find traditional testing difficult to access.